Zen and the Art of Video Storytelling
Anyone who makes videos, whether they’re churning them out 9–5 at a huge corporation or producing experimental video art in their basement, wants to produce something of quality. But we all know that when it comes to art, ‘quality’ is an amorphous concept. Inspired by Robert M. Pirsig’s seminal 1974 text, we decided to examine the Metaphysics of Quality when it comes to video storytelling. We chatted to Wipster CEO and Filmmaker Rollo Wenlock and Joey Dello Russo, in-house video producer at Asana, about how they achieve creative zen and make amazing videos.