WINTER 360°, Pamela Reed + Matthew Rader, 2015, courtesy of the…

written by Niche.LA Video Art March 1, 2016


WINTER 360°, Pamela Reed + Matthew Rader, 2015, courtesy of the artists

More cats, more basketball, and more gardening—these are the 2016 goals for the New York-based duo consisting of Pamela Reed and Matthew Rader. They will also continue developing more works with Unreal Engine and virtual reality technology, and will unveil CAT SHOWDOWN, a VR video they’re currently working on. “It’s a surreal place filled with mice trying to escape the underbelly of a dark sinister world controlled by cats,” Reed + Rader explains.  

According to them, virtual reality will continue to increase in popularity. “Brands hip to new trends will take advantage of this, although the real obstacle is creating something immersive and VR tailored,” they explain. ”More artists will start using gaming engines,” they also suggest, insisting also that the lines between film and gaming will continue to blur.

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