The current art market status of video art is comparable to that…

written by Niche.LA Video Art December 4, 2014


The current art market status of video art is comparable to that of photography in the early nineties. Back then photography wasn’t considered “real art” requiring hard-won skills going beyond simply pointing a lens and pressing a button. Moreover, prints could be reproduced endlessly rendering the work devoid of true artistic aura, a Benjaminesque nightmare. For video art too, controlling editions and authentication are the biggest obstacles to overcome, even more than trying to convince collectors that buying a certified DVD at a gallery is preferable to watching the same video on YouTube or Vimeo.

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