On Thursday, San Francisco’s American Conservatory Theater…

written by Niche.LA Video Art May 14, 2015


On Thursday, San Francisco’s American Conservatory Theater ceremoniously opens The Strand, a new theater and education space on Market Street, and company artistic director Carey Perloff is giddy with excitement about the ribbon-cutting and the renovated building.

“It’s welcoming and transparent and open,” said Perloff, wearing a hard hat during a recent tour of the site as workers busily finished installing a 28-foot by 18-foot, 126-panel translucent LED screen in the lobby.

The state-of-the-art screen, the only indoor example of its type, will showcase video art and provide information about the many and varied offerings at the two-story facility: a 283-seat proscenium theater (where “every seat is a great seat”) that transforms into a cabaret-style space with 175 seats; an upper-level 140-seat space for performances or events such as classes or rehearsals; and a ground floor café that will open at 7 a.m. and serve coffee and snacks to the general public.

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