Niche.LA Video Art announces J NaturaL “Trigger Finger” Music Video
Directed by Eric Heights

LOS ANGELES, CA – On September 30, 2011, Niche.LA Video Art announces the premiere of new music video “Trigger Finger” by JNaturaL and directed by Eric Heights.

“I’m shooting for your heart; got my finger on the trigger.”

The concept for the video is inspired by the spirit of adventure, lust, greet, and the excitement for the gamble. But this is not what the song is about. On the contrary, it’s the opposing juxtaposition of words and imagery that stirs the video into a new direction. Waking up, born to a purity of light, speaking to the notion that everything broken can become new again. This new single is off of JNaturaL’s chart topping album LOVE IS ON HIATUS, executive produced by hip hop icon Aceyalone.

“Trigger Finger” marks Eric Heights’ third collaboration with JNaturaL. Based on the success of previous videos, “I Am Where The Music Is” and the epic 28-minute soon-to-be-released musical short video “Desire,” Eric continues to visualize one of LA’s most exciting female emcee/vocalist today.

Eric Heights, 31, is recognized as Denver’s best music video director by the Denver Westword Best Of Awards in 2010. Originally from Los Angeles, Eric has lived in Denver, Phoenix, Portland, and Anchorage, but traveled extensively to shoot his feature graffiti documentary series, Feel Mode. Now back in LA, Eric currently works as Creative Director of Niche.LA Video Art and has directed music videos for LA hip-hop artists Aceylone, Kay Cola, Qualmes, Rakaa Iriscience, Tony Sans, Dumbfoundead, and many more. For Eric’s complete portfolio, please visit the Niche.LA website.

Niche.LA Video Art is a video production company based in Downtown Los Angeles specializing in music videos, sizzle reels, stock video, and locations.

CONTACT:
Nic Cha Kim – Niche.LA Video Art, Artistic Director
nck@niche.la / (213) 290-6290

FOR MORE INFORMATION:
MUSIC VIDEO ON VIMEO: www.vimeo.com/29454227
NICHE.LA WEBSITE: www.niche.la
NICHE.LA TWITTER: www.twitter.com/nichelavideoart
NICHE.LA FACEBOOK: www.facebook.com/nichelavideoart
ERIC HEIGHTS: www.ericheights.com
NIC CHA KIM: www.nicchakim.com